K5600 – This Light Can

The new Sport England ad campaign ‘This Girl Can’ is proving to be a massive hit with viewers all across the country.

Director of Photography, David Procter shared some behind the scenes pictures with us of K5600 Lightings, Alpha 18k. Used extensively during the shooting, this 90 second ad for cinema and TV went viral and amassed millions of views in its first week.

Still frames from the commercial are also being used as part of a nationwide billboard campaign.

k5600 alpha 9k Sport england ad

k5600 alpha 9k Sport england ad

The two poolside shots were in Liverpool and the Domestic Exterior was in Manchester although the ad was shot all over the UK.

Alpha-9k-Sport-England Alpha-9k-Sport-England-2

Take a look at the ad online at https://vimeo.com/117922649

Director: Kim Gehrig

Producer: Lee Groombridge

Prod Co. Somesuch

Agency: FCB Inferno

DOP: David Procter

Gaffers: David Manfield & Aaron Szogi